“And the award goes to… “ I fondly remember my early career working the red carpets and pressrooms of award shows as an entertainment news producer. There was excitement, anxiety, and nerves as we prepared and worked for hours just to get the right sound bite from a star.
What is a sound bite? It is a brief stand-alone statement that effectively expresses a complete feeling, thought or idea. Often it is given in response to or in anticipation of a question. And it needs to be done quickly.
Trying to get the right sound bite is one thing. Actually having to deliver it is another. Imagine being the celebrity, facing a frenzy of feelings, “What should I say?” How will I look? What if I mess up?”
You may not realize it, but you are put in situations to deliver your own sound bites in many areas of your life. At work you share ideas in meetings, provide phone updates to clients, or report earnings to investors. In your personal life, you may want to make a good impression in an interview or need to divide household tasks with family members. You may not be in a pressroom, but you need brief, adept responses!
The challenge: how can you be direct, concise, and effective?
The answer: Prepare. Just like a celebrity considers what he or she is going to say in advance, so must you.
Here are some helpful tips to prepare or A.I.M. your sound bites.
Looking at your audience and the desired impact ahead of time allows you to fine-tune sound bites. The next step is being able to do it briefly. Stay tuned for that lesson.
Check out my new book, The Everyday Celebrity, for more communication tips!